As the owner of a hotel, motel, or even a bed and breakfast, there are a lot of things you can do if you want to rejuvenate your brand and see more business, but there is one sect of the accommodations business that often gets disregarded: paranormal accommodations. The fact is, there is real money to be made if you have a place where people can stay where they believe there is a potential to see some form of paranormal activity. 

Colorado's Stanley Hotel, famous thanks to Stephen King's 'The Shining,' is the perfect example of how a supposed paranormal history can make one place to stay notorious amongst tourists and travelers. If you are considering revamping your business as a paranormal accommodations setting, there are a few secrets to success you should know. 

Paranormal video is one of the most effective marketing tools you can use in this industry. 

There is an elect group of consumers who would be interested in staying at a place where paranormal activity is known to happen. So your job as the owner of a paranormal accommodations property is to get the visual perception out that there is something to see at your place of business. Hire a group of paranormal investigators, such as those at Visual Paranormal Investigations, to create a video you can use for marketing purposes and make sure it is posted on your website. 

Proving your place of business has a dark history will pique interest among enthusiasts. 

People who stay at places that are known to be haunted don't want to just know the place is haunted; they also take interest in why the place could be plagued with paranormal activity. Get to know the history of your business property, looking for the darker details that may better relate to paranormal activity, such as crimes that happened in the area, famous guests who may have stayed there, or even tragic events that took place. Create a history page on your hotel, motel, or bed and breakfast website that gives all of the details of the history you discover and relate it to the paranormal activity that has taken place. 

Offering paranormal tours of the property will further encourage overnight stays. 

Hire a good paranormal expert to lead people on ghost tours at certain times of the year. This will not only help get the word out about your paranormal location, but it will also be an effective way to get people interested in staying at your place overnight. The more intriguing the tour is to those who participate, the more likely it will be that these people also want to stay a night or two and see if they experience anything unusual on their own.